Logical Strategies

Opportunity

An animal health company developed a marketing plan for launching a line of generic products. The key objective of the plan was to become market share leader in an established market and limit price erosion. The animal health company was well aware that typical generic product launches result in rapid erosion of price. The animal health company developed a novel strategy of launching an information service that would differentiate their products from the pioneer product competitors.

Today the animal health company is the market leader for this product class and has maintained the price point of the pioneer products. Successful execution of the information service strategy enabled the company to develop close, consultative relationships with their customers. The consultative relationships have resulted in indentifying improvement areas (expenses, performance) for their customers and frequently identifying opportunities that have directly impacted customer profitability (the value of these operational findings have a times been considerably more valuable than the cost of the animal health company’s product). These consultative interactions have established mission critical relationships (strong trust and value) between the animal health company and its customers.

ITlogica Delivers

The animal health company teamed with ITLogica to design, build and maintain the information service. ITLogica built the technical framework to process monthly data feeds from over 250+ end points. The monthly data feeds are processed through a load, validate and publish process. ITLogica has developed the workflow tools to manage the data collection process and the delivery of 400+ customer reports monthly.

The solution is built on the Microsoft .Net framework and uses MS SQL Server as the backend database. The dataset supporting the information service is the largest performance dataset in this industry segment.